From the very beginning of Sharing Brands we thought it was necessary to develop a framework in social media that could be applied to our customers.
That is how we reached the “listen-talk-getsocial!” framework.
- Listen: Constantly monitoring social networks to identify conversations about our organization, our competitors or our market
- Talk: Create an understandable speech and deliver it to the appropriate people within and outside the organization
- Get social!: Find your community and socialize (join)